Australia Essay Example for Free

Australia Essay The downturn in the international financial crisis has compounded Australias tourism industry. Relevant departments recently predicted that Australia will be reduced by inbound tourists this year, more than 4% the past 20 years Australian tourism industry is facing the most severe blow. Australian Bureau of Statistics data released ,2007-2008 Australian tourism contribution to gross domestic product was 3.6%, while this proportion was 4.7% previously. Therefore, the tourism industry downturn will inevitably affect Australias economy as a whole. The largest source of tourism is the lack of trouble. Australian Tourism and Transport Forum executive director Ã¥ ¥ ¥Ã¥Ë† ©Ã§ » ´Ã¥ ¨â€¦Ã¦ ²Æ' thinking recently pointed out that the traditional source countries as Australia and the tourism industry of the United States, Britain, Japan and South Korea economy continues to decline, resulting in significantly reduced visitors to Australia, the situation in the future may continue to deteriorate. According to relevant departments of Australia forecasts, in addition to visitors from New Zealand will increase in times of adversity, the next six months, tourists from other countries will be the number of tourists fell by double-digit rates. Australias tourism industry suffered a downturn has begun to transfer to the related industries. According to statistics, about 48.3 million people in the Australian tourism practitioners, but this number is shrinking. So far, Australias hotels, motels, apartments and other services have been cut more than 3,000 jobs, 63% of the Australian main tourist services may be further layoffs. Solidarity of the aviation industry and tourism will naturally be immune. Australia and Australia Airlines 14 announced, as expected full-year profit will be significantly lower than previously expected, the company will cut as many as 1,750 jobs. Qantas also said the same day, has been postponed to buy 4 Airbus A380 and 12 other aircraft. Qantas chief executive Alan Joyce said Qantas no choice, only to make large adjustments to ensure that the company weather the storm. He also said that if economic conditions continue to deteriorate, the company may be further layoffs. Some economists believe that Qantas job cuts and other measures related businesses will have a negative impact on the Australian economy. However, Australian Treasurer Huaiensiwang said the Australian governments economic stimulus plan is to gradually play a buffer role. Immediate challenge for the Australian Tourism Export Council head é © ¬Ã§â€° ¹Ã¦ ¬ £Ã¦   ¼Ã¨â€™â€š that the Australian tourism industry has experienced many times before the fight, but later achieved a rapid recovery. He said he believed a rainbow after the storm. Australias tourism resources are very rich, exotic natural beauty, the unique ecological environment, cultural diversity and contrast the developed economy is the basic condition for the rapid development of tourism. (A) of the inbound tourism 1968 Australia received only 24 million foreign tourists, 81 million U.S. dollars, tourism foreign exchange earnings. Into the 90s, the Australian economy each year for the tourism industry to bring the output value of more than 200 million Australian dollars, worth of 80 billion Australian dollars. Number of Foreign Tourists in 1996 reached 416.? 50000 visits, tourism, foreign exchange 87. 0.3 billion U.S. dollars, tourism foreign exchange earnings has more than wool, coal, iron ore and wheat, and other traditional export products, became the countrys fastest growing, most foreign exchange industry. According to the World Tourism Organization, Australia in 1998 a world where international tourism receipts, international tourists all over the continents of the world, Japan has become the largest source country of Australia, New Zealand, the United States, Britain and continental Europe, its traditional source markets. In recent years, tourists from China and Koreas rapid growth. Purpose of travel to the main tourist resort, followed by visiting friends and relatives and business travel. (B) Outbound Tourism Australias rapid economic development after World War II one of the countries? Per capita GDP in 1997 to $ 20,540 of the world high-income areas. 1990 Australian tourists going abroad for the first time broke the 200 million people in 1996 to 273.2 million overseas tourist arrivals. According to the World Tourism Organization, Australia study tour in 1991, the total expenditure reached 38. 800 million U.S. dollars, foreign travel destination ranks No. 1 in Asia, especially Indonesia, Singapore, Malaysia, China, Hong Kong, the Philippines and mainland China and other areas, and this is Oceania, Europe and North America also followed suit. (C) of the domestic tourism Tourism has become Australias an important part of peoples lives, the domestic tourists in 1990 reached 58.446 million people, equivalent to the total population of more than 3 times, entertaining vacation spot. According to statistics, vacation and pleasure trips accounted for 42%, 29% visiting friends, meeting business accounted for 15%; the main way to travel with their drive to account for 3 / 4, the time spent traveling an average of 4.? 6 days. In the summer in Australia in January this year, every Christmas, New Year, but also a time when the school summer holidays, the Friends have brought people to his family or vacation, the formation of the annual peak travel. 7-8 two months in winter, is the low season In the economic crisis environment, still won the Australian Hotels recognized international tourists. According to the Global Online Travel Group the data presented, there are more this year than last year, Australias most popular hotel into the Global 1000 list of hotels. The third consecutive year, Expedia Insiders Select List will be in Adelaide Majestic Roof Garden Hotel named best hotel in Australia, and the 24th highest in the world.

The Love Story Interpretations of Robert Frosts Poem, Wind And Window

The Love Story Interpretations of Robert Frost's Poem, Wind And Window Flower When reading Robert Frost Poem, Wind And Window Flower, I could not help but think that love and heartache were involved. I came up with two interpretations for Wind And Window Flower. In both interpretations, the Wind and the Window Flower signify a man and a woman. My first interpretation is as follows: Lovers, forget your love for an instance, and listen to the love of these two people. The characters in the poem are a Winter Breeze and A Window Flower. The man is the Winter Breeze. This man is a man who comes and goes, you never know exactly when he is coming or when he is going. He has a cold presence to him. The woman is the Window Flower. This woman is a mature, pretty, and warm woman. She is in full bloom, meaning she has experienced love, and is now ready for romance. The Window Flower falls in love with the Winter Breeze. The Winter Breeze would continuously walk in and back out of the Window Flowers life. The Window Flower found that each time this occurred, she was le...

Benefits and opportunity to the business Essay

An effective ‘Marketing Mix’ including all 7 is a way of identifying a businesses achievements of marketing objectives, meeting customer needs, is balanced and consistent, creates a competitive advantage and matches corporate resources. ‘It is known as a â€Å"mix† because each ingredient affects the other and the mix must overall be suitable to the target customer’. The 7p’s include: -Product -Price -Place -Promotion -People -Process -Physical Evidence * Product: This is first considered in the marketing mix as it all depends on it. This can be a physical product or a service that the corporation is offering to the public. The only way to have a good marketing strategy is by making sure that the ‘product’ is up to standard, promoting every quality part of that good or service. ASOS Products: ASOS promotes their products very effectively as they use clever visual tools such as 360-degree view of their product, video and picture to enhance the quality of the product itself. They also provide a range of products and service including clothes, accessories, shoes/sandals etc and its provided for men and women. They include their own brand and designer wear which shows that they have high quality in their product. ASOS have mentioned in their annual report that their 20 biggest brands are now represented by a ‘shop in shop’ providing a rich brand experience for their customers and a unique distribution platform for ASOS brand partners. ASOS also sells a range of products matching famous celebrity’s outfits that customers would want to buy. ASOS, online or in their magazine provides customers the latest fashion info and what not to wear giving them an advantage to promote their products. Their business attract over 5.2 million visitors per month and has over 24,000 lines for sale. * Price: This is the total amount a customer pays for the product. It is decided through a number of factors a product have to offer including material costs, product identity, competition, market share and the customer’s percieved value of the product. If other store/business have the same product on stock other businesses may decrease or increase their price for customer satisfaction. ASOS Price: Thier price for the products vary depending on the product – quality, brand etc. For the designer items it can be expensive, although ASOS may provide same looking product without the brand name making it affordable. With the price they offer ASOS is making a Profit over  £10,009,000 (figure taken from ASOS annual report) as they have increased number of active shoppers over 1.2 million. * Place: Place represents the location where a product can be purchased. It is often known as the distribution channel. The place can be situated as a physical store or as virtuals stores on the internet. ASOS Place: ASOS.com is rapidly becoming the market leader in the UK online fashion world. All the products are sold ONLINE and not located anywhere else where people can purchase ASOS items Promotion: Is a way of communication that a business/organisation may use in the market place. It enables the marketer to a advertise the product or service being provided by them. Advertisement is a powerful tool that corporations uses to enhance their products/service to encourage buyers/customers. Promotion has four distinct elements made up of advertising, public relations, word of mouth and point of sale. ASOS Promotion: As their business is purely based upon the internet everything is promoted through the World Wide Web on the website and off. They have promotion on other websites and also ASOS has developed an application to allow customers to track particular products on its sites through their web browser, whatever websites they are looking at. The online retailer has used functionality within the latest version of Microsoft’s Internet Explorer 8 web brower. ASOS.com also mentions on the annual report that one of their aim is to have Uncompromising Presentation. ‘The ASOS website is our shop window and we will continue to develop it to ensure that our customers enjoy their time on the site and find it easy to find their way around it’ this being a vital promotion towards their website. ASOS organisation communicates information about their product and service to potential customers by identifying customer details and sends them information through mail, post etc aiming to sell the products. Another advertising method ASOS uses on their website is that they have added a page of feedback from customers which enables ‘public relation’ which is one of the promotion powerful element. People: It is appropriate to have people in the marketing of services as all people who directly or indirectly influence the perceied value of the product or service, inlcuding knowledge workers, employees, management of the business and also the consumers. People deliver services – they could be any mentioned. People promote and sell. products and services. For example promotion elements inlcuding ‘word of mouth’ ‘public relation’ is achieved through PEOPLE. Service quality is a key source of customer retention and brand differentiation. Hence skills, manner and appearance are important. ASOS People: Are their employees, customers – their family and friends, and any other people associated with ASOS.com. Employees are important to this strategy of marketing mix as in can be those who deliever the products to customers. So they have to polite, helpful and have the knowledge of the business for them to answer any questions provided by the customer. It can also be the employees that answer the phone when any customer calls for any quiries. ASOS.com also have employees updating their website and replying to emails and online comments on their feedback page. ASOS employees has the knowledge, training and other aspect helping the business with marketing for their business. ASOS customers are also people that help in the marketing of services as they spread the business information. Process: This is the procedures of activities which lead to an exchange of value. The process should include how customers are handled from first and last point of contact. ASOS Process: ASOS is determined to be number one in the online market. They have thought through their process and kept it clear and have made it customer satisfactory. ASOS’s strategy consists of aims that has a well-defined process. ASOS have control of their website, their information/images etc are presented without any doubt intelligibly promotional. Payments are all done through their website online as they are only an online business. Also they have a step-by-step information on how to use and buy off their website, they also have page on delivery information. Here they can track down on where shopping is, know how much is cost to deliver, know when to expect the delievery etc. Physical Evidence: It is the tangible form of the service – the service – this can include how a customer is treated by a staff member, a train ticket, the length of time a customer has to wait for service or their product (depending on the business). A physical evidence is aproof for customer to measure whether he or she has recieved value. ASOS Physical Evidence: As ASOS.com is an online company their customer has difficulty not knowing how for example a dress will feel, look on them. ASOS therefore provides annual reports, articles, etc showing them that ASOS products are worth the value. ASOS helps customers with their products by giving them full information about the product. They have recieved awards that convince customers to buy online. First award was given to them in 2008 from Company High Street Awards for ‘Best Place To Spend’ and the second was given in 2009 from Drapers Etail Awards for ‘Best Customer Experience Cosmopolitan Online Fashion Awards – Best for Bargains’. ASOS allows to give unwanted products back and their staff are always helpful and polite towards their customer as its one of their business objectives.

Counselor Interview Counselor And Interview - 1252 Words

Counselor Interview What practice settings did you considered when you chose the counselor to interview? I was considering interviewing a counselor in the community counseling setting as I, myself is on the same track with the same interest, and motivation. However, while my interest falls toward community settings or private practice, I interviewed a counselor who works at Cuyahoga Community College on the east side campus. She has been counselor about 13 years. Prior to the interview my understanding was, working as a counselor in a school stings, it would need to have school counseling license. As she further explained it, as a LPC she is entitled to work in school setting at Tri-C. She defined counseling a guidance that helps with the development of a student academically and socially. What other professionals are employed in this setting and what are their roles at the agency? As we continued the interview, she talked about their services that they provide including academic, career, and personal counseling. Besides counselors, there are two par time psychologists, who provide assessment for students. How does the professional counselor interact with other professionals (e.g., interdisciplinary treatment team) The counselors do interact on regular basis with the psychologists, as they have a common goal for its students, they work collaboratively. Their philosophy of counseling is that all students are uniqueShow MoreRelatedA Interview With A Counselor Essay706 Words   |  3 Pages When attempting to locate a School Counselor to interview, I decided to interview a counselor at a local middle school located in Coal City, West Virginia. This interview will familiarize you with a School Counselor by the name of James Payne. 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